The Mahindra NBA Challenge to tip off Season two in Ludhiana

NBA Press Release: MUMBAI, India– The Mahindra NBA Challenge, the largest, multi-city, community-based basketball league in India, is returning to Ludhiana for its second season on July 30. The programme, conducted in collaboration with the Basketball Federation of India (BFI) and the Punjab State Basketball Association, will run for eight weeks, culminating on September 18.

In order to give more youth the opportunity to participate this year, the programme has expanded to four divisions, up from three in season one: sub-junior for ages 12 to 13, youth for ages 14 to16, and junior for ages 16 to 18 and adults 19 and over. This has resulted in 120 teams registering to play in Ludhiana, up from 72 last season.

Participants in the Mahindra NBA Challenge will receive NBA-style basketball training in a fun environment and have the chance to compete against each other over the course of eight weeks at the Guru Nanak Stadium. Season two of the programme, which already visited Mumbai and Delhi starting in November 2010, has seen participation increase by 30% from the first season.

The league will culminate with a weekend-long celebration of basketball from September 16 to 18 that will feature an All-Star Game, semi-finals and finals. The event will engage the community with NBA-style entertainment, musical and dance performances and on-court basketball contests where fans can win exciting prizes.

The inaugural Mahindra NBA Challenge, held from April 2010 to September 2010, included leagues in Mumbai, Ludhiana, and Bangalore and attracted thousands of participants, including members of India’s Men’s and Women’s National Basketball Team. For more information please visit www.facebook.com/mahindranbachallenge.