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Get your dose of Basketball, India, Philosophy, and everything else in between... in 140 characters or less..!India, says Bucan, has the potential to bloom in the ‘simple’ business of getting through a maze of giant bodies to ram a huge ball through a basket raised high on a pole. Easier said than done, he accepts. But if China, Russia and Iran can do it, so can India, feels the affable Bucan...
“The Russians and the Chinese are not the biggest of people,” he points out. “But they have tall players in their basketball and volleyball teams. That means they identified talent at an early age and put them through scientific training to produce world-class athletes. The same is possible in India.” But Bucan contends that producing world-class athletes requires an overhaul of the “amateurish system” in India. “It is professionalism that gets you results,” he says. “You need to begin early and find young talent with the right build. Then they need systematic training that includes fitness training, nutritional care and psychology sessions.” The Serb has no doubt India has the talent. “I have seen many talented players at the school and college levels in India. Some are more gifted than the national players. Sadly, most of them drop off the game to further their studies or go looking for jobs. No one is really interested in leaving everything else behind and concentrating solely on the game.”
“There is no way the team can improve without playing strong opposition regularly,” he says. Further, Bucan is not one to boast without a blueprint — infrastructure, academies, age-group tournaments, camps, a professional national league at the senior level and cheering crowds.
“Just because you bring in a foreign coach, for any game, there is no guarantee the quality will improve,” he says.However, the national coach is quick to point out the improvement made by the cagers in the past few years. “There has been a big difference in standards in the past two years,” he says. “But the real difference can be made only with long-term strategies. Stress should be laid on the under-16 level to unearth players with potential.”
The most significant achievement during the past two years is the triumph of the Indian under-17 team at the 2008 Asian FIBA 33 championship — which allows just three players per team. It was the first time an Indian basketball team at any level had achieved such a feat. “We beat the Philippines, where basketball is as big as cricket in India,” says Bucan.
Regarding coaching, he feels it is tactical play that requires greater attention once the basics are in place. “We are far behind world-class standards in terms of contact play,” he says. “Also, there has to be more set play than what the players are used to here.”
In India, our favorite pastime is cricket. Every thin lane, or gullie in India is a cricket pitch, every wooden stick a bat, every round object a ball. It is deeply embedded in modern Indian culture — the majority of Indian societies see children having impromptu cricket matches in their neighborhood, by the ghats of the Ganga, every barren field is a stadium, cricket references and metaphors have become part of everyday speak in the country, and get-togethers in roadside tea-shops only discuss cricket scores.
So when the NBA decided to tap the 1.2 billion strong Indian market to popularize basketball, they knew they were up against some tough competition. After launching an NBA-India website, their most recent development has been a deal with rich industrial conglomerate Mahindra Group to launch a recreational league in three Indian cities: Mumbai, Bangalore, and Ludhiana. The league will tip off in a month’s time and will last for seven weeks.
For India, one such movement to popularize basketball into rural and grassroots lifestyle is the Sumpoorna Basketball School. Sumpoorna is the name of a basketball camp — or like its founder Subhash Mahajan likes to call “a grassroots basketball revolution” — that has been slowly growing in small, rural town of Tumkur in Southern India over the past five years. Driven by a lifelong love of basketball, Mahajan has set up this basketball camp mostly for small town and village youth, which has grown over the years to have taught basketball basics to up to 6,000 youngsters around the rural area, and launched the Sumpoorna Basketball Tournament where dozens of small school and recreational teams compete against each other.Talking about the initiative, Udit Sheth, MD and CEO of TransStadia says “Sport has ceased to be a vocational activity and has emerged as a billion dollar industry. We aim at bringing together a potpourri of global and Indian sports celebrities and administrators, under one roof to come up with ideas to transform Indian sports.”
He adds, "There is tremendous change in the way we look at sports in India. It is on par with any other industry. Innovative sports development events such as the IPL have clearly put sports in a pole position. Unfortunately, Indian sports is divided and fragmented and lacks collective thinking. We need to chart a new path and aim to do that by bringing in the best of talent in sports administration, government, people connected to sports infrastructure and the media on a single platform," says Sheth.

The new company, IMG Reliance, would set up sports facilities across the country to train athletes, thus developing the sports market. The model would be similar to the one followed in mature sports and entertainment markets such as the US. The companies plan to create and operate major sports and entertainment assets.
Mukesh Ambani, chairman and managing director, Reliance Industries, said: "Development of sports and the sporting culture is a social imperative for India in the 21st century. World-class infrastructure, frugal engineering, technology and scientific coaching are an integral part of development of today's sporting talent globally."
Plans are underway to create an agency to offer 360-degree sports management to celebrities from the world of sports, Bollywood and fashion. IMG would transfer its existing business and assets in the country to the joint venture. These include the Aircel Chennai Open, the Association of Tennis Professionals World Tour event and Lakmé Fashion Week.
However, the ongoing Indian Premier League would stay with IMG and the company's international business and executive team is to manage it.
Ted Forstmann, chairman and CEO of IMG, said: "The performance of Indian athletes on the national and international stage will improve dramatically with the correct development strategies. As a consequence, the commercial performance of sport and entertainment in India will be enhanced."
The real potential profits from the venture will come from the development of professional sports leagues. The IMG-Reliance venture will look to strike arrangements with India's soccer and basketball federations to help them build these leagues.



The Mahindra NBA Challenge will provide basketball enthusiasts and newcomers to the game the opportunity to learn the fundamentals of the game and apply their skills in a fun, competitive environment.
“We are delighted to be partnering with the NBA to create a multi-city recreational league in India,” said Anand Mahindra, Vice Chairman and Managing Director, Mahindra Group. “In a cricket loving nation such as India, we feel it is important to encourage other sports as well and we believe basketball is perfectly suited to bring communities together and promote healthy, active lifestyles to Indian youth.”“Mahindra is the perfect partner for the creation of a new recreational basketball league for Indian fans,” said NBA Commissioner David Stern. “The BFI, Mahindra and the NBA share a long-term commitment to growing the game in India and to using the values of our game to make a positive, lasting impact in Indian communities.”
“Basketball continues to grow in popularity across India and now youngsters in Bangalore, Ludhiana and Mumbai will have the opportunity to play in an organized league and further develop their skills,” said Harish Sharma, Secretary General of BFI. “The launch by Basketball Federation of India and the NBA of the Mahindra NBA Challenge is very exciting and will help accelerate the basketball development of Indian youngsters.”

Sharma: The level at Ramu was good, but a lot of other good teams and players were not able to participate. It was the offseason and the tournament was being held immediately after the National Basketball Championship. Still, I was satisfied by the improving talent of our basketball players.
Sharma: Yes, sponsorship is always a hindrance for such projects – but we have the NBA’s support, and are working hard to get sponsors to help launch this league.
Sharma: India has progressed – we must dedicate a lot of effort into the game. India will very soon come into a big space in basketball. One of our main aims is to make sure our players are better rewarded. They deserve more for playing the game, and I’m sure that in the near future, there will be much better incentive and reward for Indian basketball players.